Sending emails is a good way to create a constant buzz for your business. All types of companies, including airlines, hotels, and clothing companies will send regular emails to customers. Most companies will send emails at a specific point in the day so that customers know when to look for their emails. More people are using mobile devices for emails now than ever before. Here are some tips on getting customers to use their phone to open your emails.
Make the Emails Mobile Responsive
Some email formats will offer a non responsive email design. This means that the email design may be distorted when using it on a device. In order to get your customers to open emails on their devices, make sure you operate with a responsive email design. You want to make reading emails much easier than getting uk home and personal loans.
Offer a Good Topic Title, but do not Overdo it
One of the worst types of email titles are those that make lofty promises and don’t deliver. “How to get everything FREE” and “How to lose 30 pounds in 20 minutes” are horrible titles because they insult the intelligence of each customer. Do not offer boring titles, because your customers are unlikely to open these. You can offer interesting topics as titles for your emails that will fit in with the purpose of the email’s body.
Make the Information Time Sensitive
If your email looks run of the mill, it could get skipped over with the large amount of emails that your customers get throughout the day. Make sure the information references a deal that is going away or a sale that will be ending at the end of the day. By making theemail time sensitive, customers know that they need to open the document as quickly as possible.
Send the Emails at a Good Time
If you send an email at 9:30am on a Tuesday, there is a good chance that your customers will already be at work. Sending emails before work, during lunch breaks, or after work, you will receive more responses. Time your emails to go out during a time that your customers will be open and available to read them when not in a rush. If you want to send emails on a weekend, you should send them in the morning prior to your customer going out shopping. Performing research on how often your customers read emails and when will help you nail down the perfect time.
Include Click Through Links
If your customer is using their phone to read your email, this likely means that they are running with internet service. Add a click through link to all of your emails with a blog post or product that you are referencing. Being able to click on the link to go to your responsive website makes getting information easier for you customers. It also makes it easier for you to convert email reading to sales conversions.