Blogging – an upcoming trend between all age groups. Whether you are 15 or 30+, everyone these days has a blog he likes to boast about. And since creating one is a cakewalk, there is just no stopping! Have an idea? Or a soft corner for writing? The first (and most common) advice you will hear is – ‘start blogging!’
But it is easier said than done, right?
When it comes to starting your own blog, you just don’t want to go wrong. So you end up not starting out at all!But fret not, I am here to help you get it right. If you are an aspiring blogger, here are a few tips that are going to make the going easy, and trust me, they work 100%!
For The Love Of Writing, Define Your Goals!
Before you start off, the first and foremost thing you need to do is define your GOAL. The blogs that work towards a defined goal right from the beginning are usually the successful ones.
Are you an expert in your field? Share the knowledge. Are you a traveller? Share the experience. Are you promoting your business? Share the products and services you offer. Or are you simply blogging because you want to pen down your ideas on a plethora of topics and share with others? Then, do that.
Whichever category you fall in, know what you are doing. Think about where you see your blog a few years down the line, and the kind of response you’d want. Then move on to designing, writing and promoting your blog accordingly.
There Is No Escaping RESEARCH!
The one thing you can do to help your blog grow is study bigger blogs of the same genre. Observe what you like in their blogs and what you don’t – you’ll get a general idea of what your own content strategy should be like. It is never too late to learn.
Umm, Who Are You Addressing?
Your blog’s design and content should reflect the expectations of the audience you are addressing. You couldn’t possibly be a hit when you write about baby products the baby way (I mean writing style) when the ones coming across your posts are hardcore marketing professionals. See what I mean? Set your target audience – are they teenagers, casuals or professionals? And then create content keeping them in mind. Don’t confuse your readers, rather meet and exceed their expectations. This will help you gain reader loyalty.
Stand Out Pal!
There are millions of bloggers out there and, let’s be honest, the chances of getting lost in the crowd are pretty high. Whatever you choose to blog about, there are probably already a zillion other blogs on the same topic.
So when you decide to write on a certain topic, make sure you spend some time researching on blogs that offer content similar to yours. Come up with ideas that make you different – twist and turn your blog into something that no one has seen before. Invite monthly submission of articles related to your genre from your readers- it’s a great way to gather interest!
Write Like You Talk!
Don’t get all paranoid about the fact that your post is going to have a large audience and they might not like your tone. Personally, I love reading blogs that showcase the personality of the author. Such posts are more engaging and easier to read. Whatever you write, let your personality shine through!
Remember: It isn’t just about making your readers connect to your content, it’s about making them connect to YOU!
Don’t Be Format Crazy.
Ah! The fonts and the colors…
All those formats available are really alluring, but C’mon! No one wants to see you fluctuate from font to font in rainbow colors. I have spent a decent amount of my time blogging and I have come to one conclusion: making a circus of colors and fonts in one post will lead you nowhere. Your readers will read only those articles that are pleasing to the eye and easy to read and comprehend. So keep variations to the minimum. Using font variations to highlight heading and sub headings is a good idea. But keep one thing in mind:the easier your blog is on the reader’s brain, the more popular it is.
The Consistent Blogger.
Be consistent with your blog posts. I know it takes time to create one awesome post, but don’t space out too much between two posts. If you post one today and then decide to disappear for a month, you’ll see your followers disappearing too. (Really quick!)
Will You Read It?
Write what YOU would read. Don’t just create a fancy title and make the rest of the content stinky! That’s bad marketing. BAD! (in that very ‘capital-bold’ manner). The Internet and magazines are full of the ‘obvious’, make your blog stand out with FANTABULOUSLY helpful content.
Picture Please!
If you want your blog to grow in all aspects, make sure you feed the image-hungry with some really cool clicks. Well, I am not suggesting you go buy a fancy camera and get to photography. You can simply outsource some images that are in sync with the content you are offering. Make sure you give them credit. Everyone likes being given credit! More beautiful the images, more the shares – trust me.
Up And Running – ALWAYS!
The most important thing – make sure your blog is always available to your readers, else they’ll start moving towards another. With a click happy audience, you never know when you’ll lose a reader. The page uptime plays a major role in keeping your audience hooked onto your content. Don’t worry, there is a solution to this – get your blog site hosted. If you haven’t heard of it and don’t want to spend time researching for good web hosting providers, I suggest you take a look at Hosting Reviewed. It is your cheat sheet to finding an apt hosting provider for your blog.
Become Friends.
Offer promoting other bloggers and their posts on your blog site. Give them relevant feedback on their posts. Building relations will automatically drive in more traffic to your blog.
Happy Blogging!
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